Independent Age is a national charity steeped in history, dedicated to ending financial hardship in later life. The charity is a well-known campaigner for policy changes to combat poverty in later life. Their Helpline and expert advisers offer free, practical support to older people to increase their income, reduce their costs, ensure they have a roof over their head and the social care they need to live with dignity. Through their grants programme, they also support a wide network of local organisations working with older people across the UK.

Job Description

• Lead the strategy and implementation of new activities to grow individual giving at Independent Age from the ground up.
• Ensure the ongoing development and successful delivery of our acquisition strategies across face to face and digital channels, provide strategic oversight of Independent Age's retention and upgrade plans, and develop and deliver a new strategic plan to grow legacy income over time.
• Lead the Individual Giving team to grow the donor base through successful implementation of a range of donor acquisition activities such as face to face, digital acquisition into cash, regular giving and lottery files, and lead generation.
• Strategically develop the acquisition programme and continually hone products and propositions, horizon scanning market trends and pivoting activities in response to changing landscapes.
• Work with the various Heads of the Service and Engagement directorates, to identify and develop compelling propositions and appeals.
• Prioritise high quality supporter stewardship and lead the team to develop and deliver retention and upgrade plans that maximise the lifetime potential of donors.
• Develop a strategy to enable the growth of legacy pipelines.

The Successful Applicant

• Ensure the Individual Giving team is positively motivated and equipped with the tools they need to fundraise effectively, including agreed objectives and development plans in place to enable them to excel.
• Promote good working relationships across the organisation to ensure the smooth running of the Individual Giving team and strengthening of Independent Age's work with older people.
• As a member of the Leadership Team, provide inspiring, empowering and effective leadership, direction and oversight to maximise the impact for older people facing financial hardship.
• Effectively manage budgetary and financial responsibility and support the embedding of a culture of financial awareness and scrutiny.
• Maintain compliance with the Fundraising Code and adherence with internal policies and processes to ensure good governance.

What's on Offer

Salary: £65,678 per annum plus benefits.

Contract: Permanent, full-time leadership opportunity with hybrid working

Location: London W14, West Kensington

Timelines

Deadline: Monday 29th June 2026

1st interview: Monday 6th July (virtual)

Chemistry session: Thursday 9th July (virtual)

2nd interview: Tuesday 14th July (in person)

Applications require a tailored CV and a supporting statement. To receive the job description and apply for the role, please visit Michael Page's website who are handling this recruitment by clicking here. To arrange a confidential chat, please get in touch with Emma Winter, Business Director in the Charities team at Michael Page. 

Independent Age celebrates diversity and champions the differences that make each of us unique. We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We aim to attract and retain a wide range of talent and create an environment where everyone can feel safe, protected, welcome and included. Independent Age is committed to safeguarding and follows Safer Recruitment practices to ensure we are safeguarding those they work with.

A Basic DBS Certificate will be required for this role.

Closing Date: 24 Jun 2026

Department: Heads of Department

Salary: £65,678 per annum
Permanent / Full Time